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Broker Portal Launch

Specialty Insurance MGA · Insurance

A self-service broker submission and quote portal replacing inbox-driven intake and rekeying.

The measured result

6 days -> 36 hours
Quote Turnaround
+29%
Broker Self-Service Adoption
-43%
Submission Rework

Engagement snapshot

Mandate
Turn a manual submission pipeline into a broker-ready production product.
Timeline
16 weeks from product shaping to launch with pilot brokers.
Team shape
Distribution lead, underwriting lead, 3 engineers, and 4 broker advisors.

The problem

Brokers emailed PDFs and spreadsheets into shared inboxes, and internal teams rekeyed submissions into rating tools and policy systems before underwriting could even begin.

What we built

Built a broker portal with intake validation, document handling, rating integration, and underwriter workflow controls.

Operating context

The MGA had product demand but not the submission infrastructure to handle it cleanly. Turnaround was slow because the early workflow still assumed internal staff would normalize every submission before it entered the real process.

Key constraints

  • Brokers needed enough guidance to submit clean files without turning the portal into a training burden.
  • Rating and underwriting systems already existed and could not be replaced in phase one.
  • Submission states had to remain auditable across broker, ops, and underwriting views.

What we built

  1. Validated intake flows

    Moved core submission checks into the portal so bad or incomplete files were caught before they entered underwriting.

  2. System-of-record boundaries

    Kept the portal as the orchestration layer while respecting downstream rating and policy systems.

  3. Broker and underwriter workspaces

    Created tailored interfaces for brokers and internal teams so both sides could see status, blockers, and next actions.

Delivery path

  1. Submission path design

    Defined which lines, states, and policy classes were safe for phase-one portal intake.

  2. Pilot broker launch

    Started with a controlled broker group to validate usability, data quality, and underwriter workload effects.

  3. Underwriting hardening

    Expanded status handling, exception routing, and audit trails once submission quality stabilized.

Why it mattered

The portal created leverage by improving submission quality before underwriters touched the file. The speed gain came from fewer broken handoffs and less rekeying, not from trying to automate underwriting judgment.

Implementation notes

  • Broker self-service only works when validation is clear and forgiving, not punitive.
  • Productizing intake often delivers more value than trying to automate the final decision layer first.
  • Shared submission state reduced broker frustration almost as much as the turnaround improvement itself.

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