Notes from the workshop.
Plain-spoken notes from building software, AI systems, commerce infrastructure and the operations around them.
Latest entry
ChatGPT Ads for Shopify: A Controlled Launch and Measurement Checklist
Connect the official app, qualify the product feed, deduplicate browser and server conversions, and scale only from reconciled contribution margin.
Earlier
- 12 min read
Google’s New EEA Supplier Unit: A Local SEO Audit for Direct Businesses
Classify your business correctly, align location and service evidence, make every booking path crawlable and measure qualified local demand.
- 13 min read
Shopify ScriptTags Stop Updating on 1 October: Audit and Migrate Storefront Apps
Inventory storefront dependencies, route UI to app embeds and analytics to web pixels, prove activation and remove legacy tags without gaps or duplicates.
- 14 min read
EU Right to Repair 2026: Build the Claims and Service Workflow
Separate seller claims from the manufacturer repair duty, map responsible operators, issue durable quotes and retain every deadline and decision.
- 13 min read
EU Warranty Notice and GARAN Label: Ecommerce Checklist for 27 September 2026
Separate the store-wide legal-guarantee notice from model-level GARAN eligibility, structure producer evidence, cover checkout paths and test every locale.
- 14 min read
Content API Is Returning 410: Migrate to Merchant API Without Breaking Your Feed
Trace the failing integration, map Merchant API resources, preserve offer identity, reconcile processed products and cut over without corrupting the catalog.
- 13 min read
Product Schema Audit: Put Price and Stock in the Initial HTML
Compare server HTML, rendered DOM, variants and checkout; make Product and Offer data reliable for Google Search, Shopping and Merchant Center.
- 12 min read
Google Ads AI Max Migration: Audit Search Campaigns Before the Auto-Upgrade
Audit conversion goals, query expansion, generated text, landing-page eligibility and reporting before Google Ads moves legacy Search settings into AI Max.
- 14 min read
MCP Server Security Audit: What to Check Before You Connect
Verify an MCP server’s publisher, tools, data paths, credentials, runtime and audit trail before it can reach real company systems.
- 13 min read
EU E-Invoicing Readiness: Build the Data Flow, Not Another PDF
Map transaction scope, create a canonical invoice data contract, validate country rules, handle delivery states, and reconcile every accepted or rejected document.
- 14 min read
Google Merchant Center Feed Audit: Fix Product Disapprovals at the Source
Trace rejected products across catalog, feed, product page, structured data and checkout; repair the owning source and stop the same error returning.
- 14 min read
SaaS Disaster Recovery Plan: Keep Working When Email, CRM, or AI Tools Fail
Map critical cloud dependencies, set honest recovery targets, protect data and configuration, create manual fallbacks, and prove the plan with a 90-minute drill.
- 14 min read
Agentic Payment Readiness: A Merchant Control Checklist
Prepare checkout for AI-agent orders with authoritative totals, scoped payment authority, signature checks, idempotency, fraud controls and reconciliation.
- 13 min read
Core Web Vitals Audit: Turn PageSpeed Data Into a Fix Plan
Separate field evidence from lab diagnostics, trace LCP, INP and CLS to a real bottleneck, prioritize customer-critical templates, and prevent regressions.
- 15 min read
Website Migration SEO Checklist: Move Without Losing Search Demand
A practical migration control system: build one URL ledger, test redirects and page contracts, define rollback gates, and monitor search recovery by cohort.
- 11 min read
Lead Routing Automation: Stop Losing Enquiries Between Channels and CRM
Build a controlled system to capture, verify, route and measure enquiries across forms, email and messaging channels—without letting AI make unsupported promises.
- 14 min read
AI Invoice Processing: A Controlled Workflow from Inbox to ERP
Automate invoice intake, extraction, matching, exceptions, and ERP drafts without giving an AI agent uncontrolled access to supplier data or payments.
- 13 min read
AI Search Visibility Audit: Measure Google, Bing, and ChatGPT
Google and Bing now expose AI-search visibility data, while ChatGPT marks referrals. Build a defensible baseline before buying GEO tactics.
- 14 min read
Cyber Resilience Act Reporting: The 24/72-Hour Incident Playbook
From 11 September 2026, manufacturers may have 24 hours to warn and 72 hours to notify. Build the product, evidence, decision, and reporting workflow now.
- 15 min read
EU €3 Customs Duty for Ecommerce: A Seller’s System Checklist
The new EU duty follows customs declaration lines, not simply parcels or units. Map classification, IOSS, checkout, carrier data, margins, and returns.
- 16 min read
Passkeys for Business Websites: A Safe Passwordless Rollout
A practical plan to add passkeys without locking out customers or weakening account recovery: choose a cohort, build the full credential lifecycle, test, and expand by evidence.
- 17 min read
AI Agent Permissions: An Approval Matrix Without Approval Fatigue
A practical way to decide what an AI agent may read, draft, change, send, spend, or delete—using least privilege, enforceable limits, and approvals worth reading.
- 17 min read
How to Audit Third-Party Scripts on Your Website
A practical browser-based audit for analytics, chat, embeds, payment widgets, and tag managers: prove value, measure speed, trace data, and control change.
- 15 min read
Why Website Emails Go to Spam: A Transactional Email Audit
A practical audit for order confirmations, password resets, invoices, and form notifications: sender inventory, SPF, DKIM, DMARC, queues, webhooks, and recovery paths.
- 16 min read
GPSR for Ecommerce: Product Page Checklist for Selling to the EU
A practical system for adding manufacturer, EU responsible person, product identity, warning, and evidence data to every sales channel.
- 17 min read
How to Set Up an AI Phone Answering Service for a Small Business
A practical guide to answering missed calls with AI, taking messages, booking appointments, and handing difficult conversations to a person.
- 9 min read
How to Transcribe a Meeting in Ukrainian: Tools and Step-by-Step Guide
Turn a Ukrainian-language Zoom, Teams, or phone recording into accurate text and a useful meeting summary.
- 16 min read
How to Check an Online Store for Accessibility: WCAG and EAA Checklist
Check whether customers can find a product and complete payment using a keyboard, screen reader, or enlarged text.
- 16 min read
EU Digital Product Passport: What Ukrainian Sellers Need to Prepare
A plain-language guide to the product data Ukrainian manufacturers and online sellers can prepare before DPP rules reach their category.
- 15 min read
How to Prevent Overselling: A Multi-Channel Inventory Sync System
Design stock states, atomic reservations, safe events, channel buffers, and reconciliation so every sales channel converges on a reliable quantity.
- 15 min read
Ecommerce Product Recommendations: A Testable System Without Creepy Personalization
Design recommendations around customer jobs, catalog truth, safe fallbacks, privacy boundaries, and incremental contribution margin—not carousel clicks.
- 15 min read
How to Reduce Ecommerce Returns: A Root-Cause System for 2026
Turn return reasons into evidence, owners, controlled fixes, and recovered margin without weakening customer trust or legitimate rights.
- 15 min read
Should You Block AI Crawlers? A robots.txt Policy for Search, Training, Agents, and Ads
A practical decision system for AI search, model training, user-requested agents, ad validation, content zones, WAF rules, and measurement.
- 14 min read
AI Product Descriptions for Ecommerce: A Workflow That Prevents Invented Claims
A fact-first system for generating, reviewing, localizing, validating, and measuring product copy without multiplying catalog errors.
- 14 min read
AI Commerce Attribution: How to Measure ChatGPT, Gemini, and Agent-Driven Sales
A practical evidence ladder for AI referrals, in-chat orders, dark influence, order reconciliation, contribution margin, and customer quality.
- 17 min read
EU AI Act Transparency Rules: A Website and Content Checklist
A practical Article 50 audit for website chatbots, AI-generated text, images, video, human review, visible labels, technical provenance, and evidence.
- 15 min read
AI Shopping Agent Readiness: A 100-Point Ecommerce Audit
A practical 100-point audit for product data, variants, structured data, feeds, delivery, returns, checkout, and agentic-commerce integrations.
- 16 min read
How to Choose a Web Development Agency: 23 Questions Before You Sign
A practical buyer’s guide to comparing web developers: 23 questions, a 100-point proposal scorecard, contract red flags, ownership, acceptance, and handoff.
- 17 min read
How to Start an Online Store in Ukraine in 2026: 30-Day Plan and Real Budget
A practical 30-day launch plan covering product validation, budget, FOP and KVED, ecommerce pages, platform, payments, PRRO, delivery, QA, and analytics.
- 16 min read
Online Payment Systems in Ukraine 2026: LiqPay, mono, WayForPay, Fondy, or Stripe?
A practical payment-provider guide for Ukrainian businesses: current public fees, Stripe availability, recurring payments, fiscal receipts, and production integration.
- 15 min read
Shopify vs WooCommerce vs Custom Store: What Should You Choose in 2026?
An honest ecommerce platform comparison by three-year cost, maintenance, control, SEO, checkout, migration risk, and the team required to operate it.
- 18 min read
Why Customers Abandon Checkout: 17 Fixes for Online Stores
A one-day ecommerce checkout audit: distinguish browsing from real friction, diagnose 17 causes, run ten test orders, and rank fixes by evidence.
- 16 min read
Best CRM for Small Business in 2026: HubSpot vs Pipedrive vs Attio vs Zoho
A practical comparison of HubSpot, Pipedrive, Attio, and Zoho CRM by operating model, real pricing, total cost, adoption, migration risk, and a 14-day test.
- 17 min read
The Best AI Tools for Small Business in 2026: An Honest, Minimal Stack
Eight AI and automation tools that may actually earn a place in a small business—plus what to skip, current prices, sensible stacks, and a 30-day keep-or-cancel test.
- 19 min read
How Much Does Custom AI Development Cost in 2026?
A defensible cost model for custom AI: six project levels, first-year ownership, build and monthly expenses, three example budgets, and a proposal worksheet.
- 18 min read
How to Train Employees on AI: A 90-Day System That Changes the Work
Build durable AI capability without chasing every release: audit real use, teach a safe foundation, run role-based labs, standardize proven workflows, and measure changed work.
- 17 min read
How to Write an AI Assistant Brief: A Copy-Ready Template
A practical brief for commissioning an AI assistant: define scope, trusted data, integrations, permissions, acceptance tests, costs, and vendor questions.
- 17 min read
Stop Losing Orders in Chat: Build AI-Assisted Store Support in 7 Days
Build a practical AI-assisted support inbox in seven days: message categories, response rules, order lookup, human approval, tests, rollout, and metrics.
- 15 min read
How to Calculate Automation ROI: An Honest Business Case
Saved time is not automatically saved money. Build an honest automation business case using captured capacity, full ownership cost, payback, and scenario analysis.
- 14 min read
How to Make an Online Business AI-Ready: A Practical Plan
AI readiness is not about collecting tools. It is about making your processes, data, permissions, and economics clear enough to automate safely.
- 17 min read
Is Your AI-Built App Ready for Real Users? A 25-Point Checklist
A working AI-built app is not automatically ready for customers. Use this 25-point checklist to test security, payments, data, failures, releases, and recovery before launch.
- 5 min read
The Prototype Economy and the Recalibration of Value Perception
AI app builders made ideas tangible faster—but the same perception shift we saw in media is hitting software. Prototype power is not product power.
- 13 min read
Scale Without Mass: Why the Next Billion-Dollar Company Will Have 10 Employees
For decades, scaling was a polite synonym for getting slower. That math is breaking—here’s how companies expand without adding management layers.
- 6 min read
When to Build vs. Buy AI Capability
Most teams over-build or under-invest. Here’s a practical framework for deciding when to own AI in-house versus when to integrate.
- 8 min read
RAG Systems: A Production Checklist
Retrieval-augmented generation works in demos. Making it reliable in production requires guardrails, evaluation, and observability.
- 5 min read
Workflow Automation Without the Spaghetti
Automation that scales requires structure: clear ownership, observable flows, and human-in-the-loop checkpoints.
- 5 min read
Tool Stack Audit: When to Do One
Overlapping tools, orphaned integrations, and shadow IT add up. Here’s when a formal audit pays off.
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